The Power of Co-Promotions

Partnering with businesses can be a game-changer, offering both increased exposure and financial support for your initiatives.

Why Co-Promotions with Businesses?

Collaborating with businesses brings a unique synergy. Your nonprofit organization provides a qualified audience passionate about your cause, while the right business partner brings an entrepreneurial mindset, marketing capabilities, and fulfillment expertise. It's a win-win situation where both parties stand to benefit.

Considerations for Maximizing Your Partnership:

Choose Brand Fit Partners: 

Look for exciting items or experiences that align with your cause. Connect with local business groups to discover treasures that will resonate with your donors.

Make It Memorable and Branded: 

Whether it's a unique goat yoga session, family river rafting adventure, or exclusive lifestyle gear, make sure it builds your relationship for years to come.

Tell a Compelling Story: 

Craft a narrative through a series of emails and posts. Introduce the offer, explain why it matters, and make the call to action clear. Engaging storytelling is key to capturing your audience's attention. Leverage your email list potential.

FOMO (Fear Of Missing Out): 

Create a sense of urgency. Countdown with each communication to build excitement. Emphasize exclusivity and limited availability to drive donations.

Anchor The Campaign: 

Associate your co-promotion with a significant event in your annual calendar for added notice. Whether it's an annual meeting, festival, Giving Tuesday, or end-of-year push, timing matters.

Digital Marketing Magic: 

Harness the power of digital marketing to connect with your audience. Execute an easy-to-manage calendar in-house or consider partnering with an agency with fundraising experience. Effective marketing is crucial for converting a percentage of your audience.

Shout It Out: 

Broaden your campaign exposure with press releases, independent writers, influencers, and giveaways. Utilize these cost-effective methods to amplify your message. Consider a small paid ad on social platforms to boost engagement.

About Trekroll:

Trekroll LLC, based in Asheville, NC, specializes in the development of branded sleeping gear for nonprofit fundraising. Their small-batch domestic manufacturing process generates new revenue at no cost while reshoring cut & sew jobs and reducing the supply chain's climate impact.